Our Purpose Hiveware as habitat

Alliance moves with the industry, the season, and the keepers we serve.

Together with our wider team, we share a common purpose: crafting precision wooden hiveware that provide bees with a natural home and give beekeepers complete confidence. For over 40 years, authenticity has been our measure – reflected in our people, our products, and the way we deliver them.

From the hum of the factory floor to the care in every customer call, precision is more than millimetres. It’s trust, built through strong relationships, and a culture of curiosity and innovation that drives better outcomes and reveals the true value of radiata pine.

Alliance woodware is more than production; it’s protection – of people, bees, and the environment we all depend on. For us, quality isn’t a stop along the way, it’s the path itself.

Dynamic yet consistent, we move in step with the grain: always learning, always adapting, always true to our craft.

Our Craft How Prowood
powers precision

Precision starts in the timber. Prowood works with Radiata Pine, grown in New Zealand, then kiln-dries to a stable moisture profile, scans for straight grain, and grades out imperfections. Every length arrives uniform, consistent and machine-ready.

This discipline delivers innate strength and shape that holds with no sap stain. Each piece is processed with purpose, delivering repeatable quality and grain-aligned components that assemble without rework. What begins with care endures with confidence. Precision, by design.

WHERE PRECISION BEGINS "Customers trust Prowood because we trust them."

Woodman by name and by nature, John knows timber. With a background in carpentry and decades of experience, he’s spent his career transforming raw logs into precision components built to last.

Since founding Prowood in 2002, John has approached every relationship the same way he mills timber – with care, consistency, and purpose. His first instinct is always to ask: what’s missing, and how can we fix it? That question still drives him, shaping solutions to meet real challenges in the field, keeping Alliance connected to the beekeepers it serves.

For John, precision is more than accuracy, it’s a responsibility. Every decision reflects a promise: wooden hiveware crafted with integrity, built for performance, and designed to sustain bees, beekeepers, and the wider ecosystem.

As the backbone of the Alliance Powered by Prowood partnership, John guides a collaboration built on accuracy and trust. From sourcing dry, consistent Radiata Pine to machining fine tolerances, John demands consistency that ensures hiveware assembles easily, holds its shape, and performs. No sap stain. No compromise.

John’s outlook is resolute: precision isn’t just a process, it’s a principle. It guides the quality of the product and the relationships behind it. When the hiveware’s right, everything else follows.

John Woodman

Managing Director, Prowood

Burkley Woodman

Marketing Manager, Alliance

TURNING INSIGHT INTO IMPACT"When the beekeeper thrives, the hive does too. That’s where the story starts."

Burkley knows hiveware isn’t just about timber – it’s about empowering beekeepers to build stronger, more resilient businesses. By understanding the environment, climate, and seasonal pressures they face, he helps deliver the right product, with the right fit, at the right time.

Timber runs three generations deep in Burkley’s story. As the son of John Woodman, he carries legacy into innovation and purpose into product, combining instinct and insight to shape natural solutions for a natural system.

Burkley tells the Alliance story: it starts with the timber. Every piece of Radiata Pine is tested and graded for moisture, grain, knots, and sap stain with nothing left to chance. By choosing fast-growing, New Zealand–grown pine known for its strength and stability, Alliance ensures the straight grain that makes for superior hiveware.

He amplifies the Alliance difference: precision you can see, consistency you can trust. And beyond the boardroom, he knows trust isn’t pitched, it’s built – piece by piece, decision by decision.

For Burkley, Alliance is more than a supplier – it’s a partner in the hive. His strategy sharpens the Alliance edge by turning customer challenges into impactful solutions, whether refining pre-drilled joins or rethinking packaging. And when the market shifts, he ensures Alliance shifts with it.

KEEPING PRECISION ON TRACK"Precision increases efficiency, and earns trust where it matters."

Balraj keeps everything moving, from raw timber to finished hiveware. With over 13 years at Alliance, he knows quality starts long before the end of the line. Overseeing sales, production, and logistics, Raj ensures the delivery of exactly what’s promised, when promised.

Bridging two worlds, Raj combines a deep understanding of the beekeeping industry and a mastery of the timber that supports it. Under his direction, Alliance operates its sawmill, kiln-dries every length of Radiata Pine, and scans with precision optimisers to select the straightest grain.

He makes sure every box holds up – through shipping, stacking, and seasons of use; as dependable in transit as it is in the field.

For Raj, precision means everything fits exactly as it should, so when a beekeeper chooses Alliance hiveware, it works every time. No re-machining, splitting on assembly or warping in weather. Just timber that behaves the way it should.

Working closely with customers and production, Raj knows consistency is the currency of trust. Each delivery promises hiveware crafted with care to protect bees, support beekeepers, and honour the environment that sustains them.

For him, sales isn’t about the pitch, it’s about the follow-through. Connecting the need to what’s delivered – nothing gets lost in between.

Balraj Singh

Operations Manager, Alliance 

SUSTAINABILITYMaking more from every log

We work with FSC-certified Radiata Pine, a purpose-grown, sustainably managed timber prized for its strength and straight grain. Powered by Prowood’s end-to-end expertise, we kiln-dry for stability, grade for quality, and cut with precision so nothing is wasted.

Every part of the log is put to work — shaped into frames, boxes, and components that deliver high-performance hiveware, built to last. For beekeepers, that means consistency season after season. For the environment, it means fewer trees felled and FSC-certified forests managed to protect habitats, people, and future harvests.

We use the timber well, honour the work within, and keep waste to a minimum.

Meet The Team Our craft is
your confidence

These are the craftsmen behind every cut and corner. Alliance woodware is decades of timber expertise, real-world insight, and people who care about doing things right – for the bees, the keepers and the seasons. Start from strength.

Balraj Singh

Operations Manager, Alliance
[email protected]

Burkley Woodman

Marketing Manager, Alliance
[email protected]

John Woodman

Managing Director
[email protected]

Get in touchLet’s Talk Timber

Let's Talk Timber